Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI and founder-led growth for business owners. You can't read minds, but you can predict what your customers ...

Have you ever wondered how companies seem to know exactly what you want before you even realize it yourself? It’s all thanks to the magic of AI and predictive analytics. By harnessing the power of ...

Values have greater impact when they’re translated into clear behaviors team members can consistently demonstrate—particularly in their interactions with customers.

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Effective marketing strategies require a profound understanding of the complex motivations behind consumer behavior, considering psychological, social, cultural and personal influences. The ethical ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. When it comes to marketing, a ...

Most segmentation models rely on behavioral data such as clicks and pageviews. But in many industries, understanding the real-world context behind a purchase explains customer behavior far better than ...

Changing Consumer ValuesFollowing the global pandemic of COVID-19, our society has experienced significant changes. Consumer ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Rising fuel prices and the cost-of-living crisis are reshaping South African consumer behaviour, pushing buyers to prioritise ...