Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.

The first ad showed text that stated “This is not your average trading indicator” followed by a red cross emoji. Further text stated “Precise Buy & Sell Signals”, “Automatic TP & SL Zones”, ...

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

We've updated the rules around advertising food or drink that is high in fat, salt or sugar. Here you will find a handy infographic to guide you through some the changes, as well as resources to give ...

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new health-monitoring features, they should take care not to overstate what their ...

At the ASA we’re committed to using technology to deliver more effective regulation. Since 2021, we’ve been investing in our data science capabilities and building a team to help us take on the ...

A VOD ad, paid-for YouTube and TV ad for Innocent drinks, seen in May 2021: a. The TV ad featured an animation in which characters sang a song with the lyrics: “We’re messing up the planet. We’re ...

Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two press ads for Oatly, an oat drink company: a. The first TV ad, seen on 16 January 2021, featured a man sneaking into his home and ...

A poster and three paid-for LinkedIn posts for Lloyds, seen in May 2024: a. The poster featured an image of a person in a laboratory coat handling seaweed and text that stated, “Growing the business ...

On 8 October 2023 the FCA took over the regulation of ads for ‘qualifying cryptoassets’ – cryptoassets that are transferable and fungible, including cryptocurrencies and utility (fan) tokens – and ...